Planning of advertising
Planning of advertising
It will help you avoid random decisions related to advertising. Precipitous actions often do not produce results and leads to pointless waste of money. Advertising planning is necessary specifically allocate funds to your advertising campaign and identify target audiences, whom the advertising will be transmitted to, in order to achieve maximum results.
Integrated marketing communication
In the presence of high flows of information a few advertising messages are not sufficient anymore if you want to be noticed in the market. In order to reach your target audience you need integrated marketing communication. By using integrated marketing communication certain tools are selected in order to achieve the maximum effect of communication. The integration of all the activities of marketing communication is necessary for information to reach the consumer. All communication tools should be analyzed not as separate and independent actions but as a set of interrelated marketing tools that complement each other. Each element of marketing communication is a part of interrelated plan formation, which makes up synergy.
Selection of product communication tools
The goal of integrated marketing communication is to select suitable set of communication tools according to the advertised product and its target audience.
Channels of advertising communication:
- TV,
- Radio,
- Internet,
- Press.
Brand development (positioning)
Brand development is the brand positioning and increasing of awareness to the brand. Usually brand awareness is increased through repeated demonstration. The publishing of the brand in different media channels enhances its position in consumer’s mind and the brand becomes recognizable. While developing the brand it is important to enhance its elements both verbally and visually.
Selection of advertising positions
Selection of advertising position is important when planning the budget of advertising. After having assessed the situation, the target audience, product, goals, budget and communication time, the positions are selected according to the raised goals of communication.
