Logo design
Why logo design is important?
Logo is the most important detail of corporate image which helps to inform the market, competitors and customers about the company. Logo design has the greatest impact on company’s image, so before creating or updating the company’s image it is important to start with the logo design.
Steps of new brand design:
Project description: an interview with the client is conducted in order to carry out the project description.
Analysis: market analysis is conducted, market history and competitors are overviewed.
Trend analysis: analysis of successful logos is conducted with review of design and style trends. This information is then presented in the project description.
Sketches: according to the data collected from analysis and interview, examples of logos are presented.
Presentation: the logos are presented to the client. Later the client can choose a favorite logo, then improve it or change its details.
Re-branding
If you decide to upgrade your company’s image, you have made the right decision. The first step before that is to determine the reason why you decided to upgrade the brand.
Partial re-branding
If your brand was well entrenched in the market but its image is outdated and brand does not represent the extended product range anymore, we can offer a partial re-branding. If you do not want that your brand loses its former value, with certain amendments it is possible to further develop the brand.
Complete re-branding
There are some situations in the market when for some reasons it is necessary to upgrade the brand. We can modify any brand: remove the image and previous value of the old brand and create an entirely new brand. Re-branding can be applied to completely new products and those still being developed.
Introduction of brand to the market, positioning
Brand building begins from its positioning in the market.
Brand positioning is:
- Brand’s place in the market in respect of competitors,
- Rendition of your product consumers through the brand
- Using brand individuality to stand out from competitors.
Before starting the brand positioning it is necessary to answer four key questions:
- For whom? Target group of consumers is identified for whom the brand is created.
- Why? Gain for the consumer if he purchases the good.
- For what purpose this brand is necessary?
- Against what competitor it is used?
When these questions are answered, the brand positioning strategy needs to be prepared. The key elements of this strategy include:
- Target audience,
- Promise or proposal to this audience,
- Evidence confirming that this offer is valuable,
- Final impression which needs to be created.
